Increase your visibility on the web - search engine optimisation

Paid lots for your website and no one finds it?

Customers shopping on the internet won’t often go further than the first 2 pages. To make the most of your investment in a website, you want your website to appear on the front page of a search engine, eg. Google, MSN or Yahoo, for your appropriate search phrases (keywords) ahead of your competitors so that potential customers find you first..

In order to achieve these high rankings in the various search engines, several factors need to be in place:

Search phrase/keyword research

Keyword research - identify keyword phrases and search terms that will help users find your site

Website content

Well written page content appealing primarily to your customer but using identified keyword phrases to entice search engines as well.

Behind the scenes

These are the critical behind the scenes clues (meta data) which the search engines rely most on to determine what your website is about. For example, the title which appears at the top of your screen above your website, the headings and image descriptions all help verify to the search engines what your website is about.

Link building

Google, Yahoo and other search engines also determine ranking by looking at the number of quality sites that link to your site. Your website should be submitted to relevant Internet directories and other relevant website owners should be approached to ask for a listing on their website. Your own website will also have links to other websites. These links again must be relevant to your business to ensure brownie points are earned from the search engines.

This work is time consuming but uncomplicated. The good news is that this is something that can easily be done by the website owner given a little help. However, Untangled Web can assist if required.